No fluff. Just clarity.
E-Commerce
Finally, One View of Every Marketing Campaign
From siloed metrics to a unified view every team trusts.

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60-minute WORKSHOP
In one call, we’ll clarify what’s broken, what’s possible, and what it’ll take to fix it with zero pressure to commit.
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At a glance
Client
Multi-Channel Advertising Provider
Function
Marketing Analytics
Project Type
Advertising Measurement System
Project Duration
1 Month
Context
Advertising performance lost in fragmented data and manual processes
The client’s ad performance data was scattered across multiple digital and traditional channels, forcing manual consolidation that slowed reporting and obscured full-funnel visibility. Inconsistent metrics between marketing, finance, and ad-buying teams created bottlenecks, misalignment, and delayed GTM decisions.

Fragmented ad data
Disparate digital and traditional data blocked a unified performance view

Manual, inefficient reporting
Time-consuming consolidation limited visibility into creative and full-funnel results

Misaligned GTM metrics
Inconsistent reporting across teams slowed decisions and created operational friction
Challenge
Lack of centralized advertising intelligence stalled growth
This meant wasted ad spend, delayed budget shifts, and missed opportunities to test and scale winning creative.
Without a single view of performance, the client struggled with disconnected data across digital and traditional media, no unified KPIs to guide budget allocation, and inefficient reporting workflows that delayed decisions. This complexity blocked the ability to scale GTM workflows and embed actionable insights into media spend.
Solution
Unified advertising performance system for real-time GTM decisions
Brainforge deployed an embedded advertising performance system that unified cross-platform data through ETL pipelines built with Fivetran, creating a single source of truth for results. Custom BI dashboards delivered daily, weekly, and monthly insights at creative, campaign, and channel levels, while AI copilots proactively flagged underperforming assets and budget misallocations. The solution integrated seamlessly into GTM workflows, enabling ad buyers, marketing leaders, and finance teams to act on aligned, real-time insights.
Results
Measurable gains in advertising accuracy and efficiency
The deployment delivered significant improvements across key performance areas, including a marked increase in ad ROI tracking precision across all media, a substantial reduction in the time required to consolidate reporting data each campaign cycle, and a notable uplift in spend efficiency through smarter budget reallocations informed by embedded performance insights.
Impact
Lasting impact on GTM agility and advertising strategy
Our embedded dashboards and AI copilots transformed marketing from reactive analysis to proactive campaign steering, enabling real-time optimization of creatives and budgets. Unified data and reporting eliminated silos between marketing, finance, and product, accelerating GTM cadence through shared, trusted metrics. The integrated architecture now serves as a scalable blueprint for measuring and optimizing performance across future channels, driving faster experimentation and smarter media investments.

Real-time GTM decisions
Marketing teams shifted from reactive analysis to proactive campaign steering

Cross-functional alignment
Marketing, finance, and product now operate off shared metrics, accelerating GTM cadence

Replication ready
The integrated architecture serves as a replicable model for all future channels
Tools used
Our embedded dashboards and AI copilots transformed marketing from reactive analysis to proactive campaign steering, enabling real-time optimization of creatives and budgets. Unified data and reporting eliminated silos between marketing, finance, and product, accelerating GTM cadence through shared, trusted metrics. The integrated architecture now serves as a scalable blueprint for measuring and optimizing performance across future channels, driving faster experimentation and smarter media investments.

At a glance
Client
Multi-Channel Advertising Provider
Function
Marketing Analytics
Project Type
Advertising Measurement System
Project Duration
1 Month
Context
Advertising performance lost in fragmented data and manual processes
The client’s ad performance data was scattered across multiple digital and traditional channels, forcing manual consolidation that slowed reporting and obscured full-funnel visibility. Inconsistent metrics between marketing, finance, and ad-buying teams created bottlenecks, misalignment, and delayed GTM decisions.

Fragmented ad data
Disparate digital and traditional data blocked a unified performance view

Manual, inefficient reporting
Time-consuming consolidation limited visibility into creative and full-funnel results

Misaligned GTM metrics
Inconsistent reporting across teams slowed decisions and created operational friction
Challenge
Lack of centralized advertising intelligence stalled growth
This meant wasted ad spend, delayed budget shifts, and missed opportunities to test and scale winning creative.
Without a single view of performance, the client struggled with disconnected data across digital and traditional media, no unified KPIs to guide budget allocation, and inefficient reporting workflows that delayed decisions. This complexity blocked the ability to scale GTM workflows and embed actionable insights into media spend.
Solution
Unified advertising performance system for real-time GTM decisions
Brainforge deployed an embedded advertising performance system that unified cross-platform data through ETL pipelines built with Fivetran, creating a single source of truth for results. Custom BI dashboards delivered daily, weekly, and monthly insights at creative, campaign, and channel levels, while AI copilots proactively flagged underperforming assets and budget misallocations. The solution integrated seamlessly into GTM workflows, enabling ad buyers, marketing leaders, and finance teams to act on aligned, real-time insights.
Results
Measurable gains in advertising accuracy and efficiency
The deployment delivered significant improvements across key performance areas, including a marked increase in ad ROI tracking precision across all media, a substantial reduction in the time required to consolidate reporting data each campaign cycle, and a notable uplift in spend efficiency through smarter budget reallocations informed by embedded performance insights.
Impact
Lasting impact on GTM agility and advertising strategy
Our embedded dashboards and AI copilots transformed marketing from reactive analysis to proactive campaign steering, enabling real-time optimization of creatives and budgets. Unified data and reporting eliminated silos between marketing, finance, and product, accelerating GTM cadence through shared, trusted metrics. The integrated architecture now serves as a scalable blueprint for measuring and optimizing performance across future channels, driving faster experimentation and smarter media investments.

Real-time GTM decisions
Marketing teams shifted from reactive analysis to proactive campaign steering

Cross-functional alignment
Marketing, finance, and product now operate off shared metrics, accelerating GTM cadence

Replication ready
The integrated architecture serves as a replicable model for all future channels
Tools used
Our embedded dashboards and AI copilots transformed marketing from reactive analysis to proactive campaign steering, enabling real-time optimization of creatives and budgets. Unified data and reporting eliminated silos between marketing, finance, and product, accelerating GTM cadence through shared, trusted metrics. The integrated architecture now serves as a scalable blueprint for measuring and optimizing performance across future channels, driving faster experimentation and smarter media investments.

CHECK OUT THESE RESOURCES
60-minute WORKSHOP
In one call, we’ll clarify what’s broken, what’s possible, and what it’ll take to fix it with zero pressure to commit.
Share
What success actually looks like
Each story started the same: pressure to “do AI,” broken tools, and no clear plan. See what changed after we partnered up.



What changes when you work with us

If you’re overwhelmed, misaligned, and under pressure to “do AI” — we’ve got the map out. Here’s what transformation feels like.










60-minute WORKSHOP
In one call, we’ll clarify what’s broken, what’s possible, and what it’ll take to fix it with zero pressure to commit.

Get the best insights right at your inbox.
No fluff. Just clarity.

Get the best insights right at your inbox.
No fluff. Just clarity.
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