E-Commerce

Finally, One View of Every Marketing Campaign

From siloed metrics to a unified view every team trusts.

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60-minute WORKSHOP

In one call, we’ll clarify what’s broken, what’s possible, and what it’ll take to fix it with zero pressure to commit.

At a glance

Client

Multi-Channel Advertising Provider

Function

Marketing Analytics

Project Type

Advertising Measurement System

Project Duration

1 Month

No items found.

Context

Advertising performance lost in fragmented data and manual processes

The client’s ad performance data was scattered across multiple digital and traditional channels, forcing manual consolidation that slowed reporting and obscured full-funnel visibility. Inconsistent metrics between marketing, finance, and ad-buying teams created bottlenecks, misalignment, and delayed GTM decisions.

Fragmented ad data

Disparate digital and traditional data blocked a unified performance view

Manual, inefficient reporting

Time-consuming consolidation limited visibility into creative and full-funnel results

Misaligned GTM metrics

Inconsistent reporting across teams slowed decisions and created operational friction

Challenge

Lack of centralized advertising intelligence stalled growth

This meant wasted ad spend, delayed budget shifts, and missed opportunities to test and scale winning creative.

Without a single view of performance, the client struggled with disconnected data across digital and traditional media, no unified KPIs to guide budget allocation, and inefficient reporting workflows that delayed decisions. This complexity blocked the ability to scale GTM workflows and embed actionable insights into media spend.

Solution

Unified advertising performance system for real-time GTM decisions

Brainforge deployed an embedded advertising performance system that unified cross-platform data through ETL pipelines built with Fivetran, creating a single source of truth for results. Custom BI dashboards delivered daily, weekly, and monthly insights at creative, campaign, and channel levels, while AI copilots proactively flagged underperforming assets and budget misallocations. The solution integrated seamlessly into GTM workflows, enabling ad buyers, marketing leaders, and finance teams to act on aligned, real-time insights.

Results

Measurable gains in advertising accuracy and efficiency

The deployment delivered significant improvements across key performance areas, including a marked increase in ad ROI tracking precision across all media, a substantial reduction in the time required to consolidate reporting data each campaign cycle, and a notable uplift in spend efficiency through smarter budget reallocations informed by embedded performance insights.

Impact

Lasting impact on GTM agility and advertising strategy

Our embedded dashboards and AI copilots transformed marketing from reactive analysis to proactive campaign steering, enabling real-time optimization of creatives and budgets. Unified data and reporting eliminated silos between marketing, finance, and product, accelerating GTM cadence through shared, trusted metrics. The integrated architecture now serves as a scalable blueprint for measuring and optimizing performance across future channels, driving faster experimentation and smarter media investments.

Real-time GTM decisions

Marketing teams shifted from reactive analysis to proactive campaign steering

Cross-functional alignment

Marketing, finance, and product now operate off shared metrics, accelerating GTM cadence

Replication ready

The integrated architecture serves as a replicable model for all future channels

Tools used

Our embedded dashboards and AI copilots transformed marketing from reactive analysis to proactive campaign steering, enabling real-time optimization of creatives and budgets. Unified data and reporting eliminated silos between marketing, finance, and product, accelerating GTM cadence through shared, trusted metrics. The integrated architecture now serves as a scalable blueprint for measuring and optimizing performance across future channels, driving faster experimentation and smarter media investments.

No items found.

At a glance

Client

Multi-Channel Advertising Provider

Function

Marketing Analytics

Project Type

Advertising Measurement System

Project Duration

1 Month

No items found.

Context

Advertising performance lost in fragmented data and manual processes

The client’s ad performance data was scattered across multiple digital and traditional channels, forcing manual consolidation that slowed reporting and obscured full-funnel visibility. Inconsistent metrics between marketing, finance, and ad-buying teams created bottlenecks, misalignment, and delayed GTM decisions.

Fragmented ad data

Disparate digital and traditional data blocked a unified performance view

Manual, inefficient reporting

Time-consuming consolidation limited visibility into creative and full-funnel results

Misaligned GTM metrics

Inconsistent reporting across teams slowed decisions and created operational friction

Challenge

Lack of centralized advertising intelligence stalled growth

This meant wasted ad spend, delayed budget shifts, and missed opportunities to test and scale winning creative.

Without a single view of performance, the client struggled with disconnected data across digital and traditional media, no unified KPIs to guide budget allocation, and inefficient reporting workflows that delayed decisions. This complexity blocked the ability to scale GTM workflows and embed actionable insights into media spend.

Solution

Unified advertising performance system for real-time GTM decisions

Brainforge deployed an embedded advertising performance system that unified cross-platform data through ETL pipelines built with Fivetran, creating a single source of truth for results. Custom BI dashboards delivered daily, weekly, and monthly insights at creative, campaign, and channel levels, while AI copilots proactively flagged underperforming assets and budget misallocations. The solution integrated seamlessly into GTM workflows, enabling ad buyers, marketing leaders, and finance teams to act on aligned, real-time insights.

Results

Measurable gains in advertising accuracy and efficiency

The deployment delivered significant improvements across key performance areas, including a marked increase in ad ROI tracking precision across all media, a substantial reduction in the time required to consolidate reporting data each campaign cycle, and a notable uplift in spend efficiency through smarter budget reallocations informed by embedded performance insights.

Impact

Lasting impact on GTM agility and advertising strategy

Our embedded dashboards and AI copilots transformed marketing from reactive analysis to proactive campaign steering, enabling real-time optimization of creatives and budgets. Unified data and reporting eliminated silos between marketing, finance, and product, accelerating GTM cadence through shared, trusted metrics. The integrated architecture now serves as a scalable blueprint for measuring and optimizing performance across future channels, driving faster experimentation and smarter media investments.

Real-time GTM decisions

Marketing teams shifted from reactive analysis to proactive campaign steering

Cross-functional alignment

Marketing, finance, and product now operate off shared metrics, accelerating GTM cadence

Replication ready

The integrated architecture serves as a replicable model for all future channels

Tools used

Our embedded dashboards and AI copilots transformed marketing from reactive analysis to proactive campaign steering, enabling real-time optimization of creatives and budgets. Unified data and reporting eliminated silos between marketing, finance, and product, accelerating GTM cadence through shared, trusted metrics. The integrated architecture now serves as a scalable blueprint for measuring and optimizing performance across future channels, driving faster experimentation and smarter media investments.

No items found.
CLAIM YOUR FREE
60-minute WORKSHOP

In one call, we’ll clarify what’s broken, what’s possible, and what it’ll take to fix it with zero pressure to commit.

What success actually looks like

Each story started the same: pressure to “do AI,” broken tools, and no clear plan. See what changed after we partnered up.

Shipping

Clean Data for Smarter Sales Ops

E-Commerce

How We Saved a Retailer Thousands

E-Commerce

Finally, One View of Every Campaign

What changes when you work with us

If you’re overwhelmed, misaligned, and under pressure to “do AI” — we’ve got the map out. Here’s what transformation feels like.

Before
Everyone’s blind in a different way
After
One source of truth,
visible to all

See real examples →

Before
AI lives in the roadmap
After
AI is in production, saving hours

See real examples →

Before
Frustration and firefighting
After
Clarity and compounding progress

See real examples →

Before
Competing priorities
After
Alignment and real metrics

See real examples →

Before
Disjointed tools, no ownership
After
Clean pipelines, owned outcomes

See real examples →

CLAIM YOUR FREE
60-minute WORKSHOP

In one call, we’ll clarify what’s broken, what’s possible, and what it’ll take to fix it with zero pressure to commit.

AI Readiness Report

Get the best insights right at your inbox.

A clear breakdown of what Brainforge fixes, how fast, and what it actually delivers.



No fluff. Just clarity.
AI Readiness Report

Get the best insights right at your inbox.

A clear breakdown of what Brainforge fixes, how fast, and what it actually delivers.



No fluff. Just clarity.