Optimizing 3PL Warehousing and Shipping for E-commerce Growth

Behind Stella Source’s reporting transformation: a leaner data workflow, smarter insights, and zero guesswork.

Team Members

Your embedded expert at Stella Source provides direct access, weekly check-ins, and taps in specialists as needed—working with trusted vendors to deliver fast, effective solutions.

Amber · Proj. Manager
Casie · AI Engineer
Miguel · AI Engineer
Annie · Data Analyst

Context

Manual workflows. Hidden costs. Shrinking margins.

Stella Source is one of North America's largest steel fabrication providers, processing thousands of custom quotes monthly. With limited data infrastructure, disconnected systems, and manual estimation processes, profits suffered while competitors gained ground.

Data trapped everywhere

Quote calculations locked in spreadsheets. Pricing formulas in emails. Material costs in disconnected systems.

Margins under pressure

No visibility into cost breakdowns. Inconsistent markup strategies. Competitors winning on speed.

Systems that can't change

Core fabrication software embedded in operations. No budget for rip-and-replace approach.

Challenge

Without a single source of truth, Stella's team struggled to optimize their fabrication process.

Quoting inefficiencies
Material cost uncertainty
No process visibility

The result? Lost opportunities, unpredictable margins, and no way to identify bottlenecks.

Solution

To help, we built The Stella Data Platform, a unified data architecture that gives fabrication teams complete visibility into quoting, costs, and customer insights.

Centralized Snowflake data warehouse with end-to-end visibility
Custom dashboards via Rill for real-time decision making
Integrated CRM data for complete customer understanding
Data quality monitoring through Elementary
Turning fabrication insights into competitive advantage

Results

The Stella Data Platform quickly became the go-to tool for fabrication teams, cutting quote times, boosting accuracy, and driving profitability. With rapid adoption and strong feedback, it's now central to Stella's fabrication workflow.

60%

reduction in quote turnaround time

95%

cost estimation accuracy achieved

<24 hrs

time to actionable insights

Impact

We didn't just fix quote calculations. It transformed how the entire organization makes decisions and serves customers.

From pilot to company-wide

Expanded from estimation team to production and executive visibility in 8 weeks

No workflow disruption

Integrated with existing fabrication systems without replacing core infrastructure

Blueprint for data success

A proven model for any manufacturing business with disconnected information

See what our clients said

Brainforge helped us streamline support by organizing our documents and building an AI assistant our team actually uses. What stood out most was their dedication — they took time to understand our needs and worked closely with us every step of the way. Our agents are faster, more focused, and no longer waste time digging for answers. We'd absolutely recommend them.

We needed fast, reliable data engineering support — and Brainforge delivered. They spun up quickly, laid strong foundations, and brought in the right people for every stage, from infra to modeling. Their team made onboarding seamless and scaled with our needs. Highly recommend.

Brainforge expertly resolved a complex issue with seamless communication, strong organization, and deep expertise in single-page applications and data analytics. His professionalism and clarity with non-technical stakeholders make him highly recommendable.

If you’re looking for a world-class, experienced, easy to work with product analytics expert, Robert is it! He was an absolute pleasure to work with, easy to communicate with, and a reliable expert.

Brainforge set up our product analytics from scratch, including Amplitude implementation, tracking priorities, and dashboards. Robert’s sharp expertise and clear guidance made the handoff smooth and effective.

Robert had an answer to every obscure and nuanced question we had! We were looking for a well-rounded, world-class product analytics expert for our project, and we’re SO grateful for his help

Robert from Brainforge was a tremendous asset, helping us identify needs, close gaps, and implement solutions with speed and precision. His thorough, organized approach made every interaction focused and productive—we’d gladly work with him again.

Shipping

Optimizing 3PL Warehousing and Shipping for E-commerce Growth

Optimizing Warehousing and Shipping for E-commerce Growth

The Difference We Make

Limited Distribution

Client relied on a single warehouse, struggling to maintain competitive shipping rates and timely deliveries nationwide

Complex Shipping Contracts

Managing contracts with multiple shipping providers added complexity to logistics operations

Technical Integration

Integrating systems with new 3PL partners, often lacking technical sophistication, posed a significant hurdle

The Challenge

Limited Distribution

Client relied on a single warehouse, struggling to maintain competitive shipping rates and timely deliveries nationwide

Complex Shipping Contracts

Managing contracts with multiple shipping providers added complexity to logistics operations

Technical Integration

Integrating systems with new 3PL partners, often lacking technical sophistication, posed a significant hurdle

The Solution

Strategic 3PL Placement

Conducted center of gravity analyses to determine optimal locations for new 3PL warehouses

Seamless Integration

Configured Shopify and ShipStation systems for efficient order tagging and routing based on destination zip codes

Advanced Data Modeling

Developed a new data model to track multiple shipments per order, integrating data from various carriers

The Impact

Our solution yielded significant improvements, reducing shipping costs by an average of 15% and improving delivery times by 20%. The enhanced data model and visualization capabilities enabled the client to make data-driven decisions, further optimizing their logistics operations. The seamless integration of systems ensured efficient order routing, streamlining the entire shipping process.

This project not only improved operational efficiency but also enhanced customer satisfaction through faster and more reliable deliveries, providing the client with a competitive advantage in the e-commerce market.

The Solution

Strategic 3PL Placement

Conducted center of gravity analyses to determine optimal locations for new 3PL warehouses

Seamless Integration

Configured Shopify and ShipStation systems for efficient order tagging and routing based on destination zip codes

Advanced Data Modeling

Developed a new data model to track multiple shipments per order, integrating data from various carriers

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